How much of the “real you” do you think comes across by reading your cover letter, resume and LinkedIn?
I’m not talking about your skills and qualifications. I mean YOU.
Not much right?
By having your own personal website, you have the opportunity to show off much more of your personality. You get to say "This is who I am. This is what I'm all about. This is what I'm into."
And hiring managers absolutely love that! They get to know a little bit about you before you even set foot into the interview room.
Recruiters do their homework before investing time and energy in reaching out to a potential candidate. The more they can learn online about you, the better. Failing to create some good search results for your business-of-one could actually send the wrong message. A lack of online presence could translate into recruiters thinking:
Wouldn't you rather control what they see? By developing a personal website, you can take ownership of your brand to make sure the message about your professional self is accurate and compelling.
Even if you aren't actively looking for a job, creating a personal website proactively is a good idea. "Because EVERY job is temporary." Better to get the website up and optimized now, just in case.
Imagine you are a hiring manager reading a stack of 10, 20, 50 or even 100 cover letters that basically all look and read the same.
What about LinkedIn profiles?
Just think about the hiring manager looking at 30 different profiles that all look and read exactly the same. But then you stumble upon one that contains a link to a personal website - a site which contains x, y and z in a much more visually immersive format that highlights your personality.
Who do you think you’re going to bring in for an interview?
However, despite how important it is for a job seeker to have a personal website, many still don’t. Having a personal website will ensure that you stand out among these individuals and also demonstrate that you have additional skills including being a content creator and entrepreneur.
This directly translates to more interviews (yay!), because when the hiring manager is going through the applications, you instantly stand out as a more interesting applicant than the ones who just submit their cover letter and resume.
Psychologically, hiring managers are more impressed with applicants that have personal websites because it shows a commitment to your career.
You’re not just firing off a bunch of cover letters and resumes, you’re taking the time to devote yourself to your job search by going the extra mile. You’re serious. Committed. Hard working. All great qualities for a potential hire to have.
The majority of people searching online don’t make it past the first page of search results. Owning a FirstnameLastname.com domain and building out your site is the simplest way to move your personal website up the ranks and secure the top search result.
A domain name costs less than a beer nowadays. That to me is a cheap hedge against somebody else owning your domain name and directing it to who the hell knows where. Even if you don’t plan on building out your site just yet, do yourself a favour and purchase your unique domain name.
You’re everywhere on the internet…Facebook, Twitter, Tumblr, YouTube, Instagram, etc…but where do people begin? Just like an introduction to a book, your personal website serves as an overview and jumping off point to your story (the way you want people to read it). Think of it as your “Master Profile”.
This is not a trend that's going to go away. The longer you hold off on building your personal brand online, the harder it will be to catch up later.
The best time to start building a website was yesterday, but the second-best time is today. Get your name out there, build a personal brand, and stay competitive.
Okay so by now, it should be pretty clear that having your own personal branding website can be an absolute game changer when it comes to the amount of interviews you get AND your overall success rate with those interviews.
But you might be asking yourself, " How exactly I can utilize Personal Site for new opportunities?”
It's actually ridiculously easy. There are three main parts of your "job search portfolio" that perfectly allow for an inclusion of a link to your website, and those are: your cover letter, your resume, and your thank-you note (you send after the interview).
In a cover letter, one simple sentence such as:
"If you have a free moment, I'd encourage you to learn more about me by checking out my website MikeSimpson.com. It will give you a great idea of the work I have accomplished, the experiences I've had and most importantly, the type of person you'll be getting if you decide to hire me for this position."
Simple as that.
I mean, who wouldn't click that link?
Every day you send and receive a lot of emails, you probably connect with a lot of people in your professional and personal life. When you put a link to your website in your email signature, they're curious about you, they'll be visiting your website. If they find your resume and bio they can get the information they want, they might find your latent capabilities.
You never know what that can lead to. May be a new dream job, may be a part-time or full-time consultant opportunity.
You must put a link to your website on your LinkedIn profile, it’s also recommended to write a post and share your website via LinkedIn post, it will create an engagement in your professional network, professionals scrolling LinkedIn will find it interesting to learn more about your website and what you have included on your website. Again, it’s a part of your personal branding, for senior level professionals, a personal website is more important than any other career tool. It sends a message that YOU ARE A BRAND AND YOU MAKE BRANDS!
Design a professional visiting card and put a link to your website, a personal website with your name alone is enough to impress the potential lead and it will help you in your offline networking. Off course they will visit your website to learn more about you.
If you are currently employed, circulation your resume or activating your LinkedIn for new opportunities will create a conflict with your current employer, but you can always capitalize on new potential opportunities and part time consulting assignments when you include a link to your resume website in your email signature, on LinkedIn and on your visiting card.
If you're living life right now, it's good to always be open to opportunities. You could love your job and not be actively looking for something, but it's still good to leave yourself open to serendipity.
You probably connect with a lot of people in your professional and personal life. If they're curious about you they'll be googling. If they find your resume and bio they can get the information they want.
Again, you never know what that can lead to.
Before too long, its predilected that having a personal website is going to be more or less required as a cover letter and resume.
But today, we’re not there yet. Which is good news for you. Yes, there are people who are using this trick to help them get interviews, but it’s not widespread just yet.
Which means that you are sitting on a MASSIVE opportunity to get out ahead of everyone else and use the full benefit of this opportunity before everyone else is doing it.
That being said, I offer this one word of caution...
There are many build your own website tool, keep this in mind that you are not a professional web designer, developer and content creator, a poorly designed and incomplete website sends a message that you have started something which you left incomplete. It can leave a bad impression on a potential employer, so always try to build a professional website.
Now, there are plenty of personal website platforms out there. The amount of time you spend setting them up and the cost associated with them varies widely - so, do your homework. Some of the more popular ones are:
I encourage you to explore the options and choose what's best for you, they are generic for all industries, while PersonalSite is specially designed for senior level professionals.
Full Disclosure – PersonalSite was founded with the vision to help senior level professional with their personal branding, we provide a complete solution from your personal website to your social media management and digital persona development. Understanding the fact, executives do not have enough time to undertake such a project, we only ask you to upload your resume and provide a few details and we take care of the rest for you!
Get Started today to quickly jumpstart your site, the incredibly slick design, and inexpensive pricing (there's a free version, and a pro version for only $6/month.
This is your personal internet billboard, so it should reflect your personality and highlight your work. Share content you’ve written (original or previously published), showcase the creations you’ve been working on, post event videos in which you’re speaking, or just have an elegant way to talk about you, your story, and your background.
Personal websites are what you make of them, and there’s really no right or wrong way to go about creating one, but there are some general things you should consider before getting started. A professional personal site should have:
The first thing you need to do is get yourself a domain name. The obvious choice here is to use your name with a .com extension. You can have the domain name begin with your first or last name, adding your middle initial or name, with your first initial and last name, etc. The choice is yours. Just make sure that people are easily able to see that this is your personal resume website. If they are specifically looking for you, this is going to make it easy for them to find you.
When designing your site, make sure your homepage pops. It is important to make an impression on your visitor fast, and this can be done through picking a striking image or using bold colors. Overall, using images and colors that reflect your brand are a smart way to go.
It is a good idea to create a great landing page that has a button that links to the PDF version of your resume. A great-looking landing page with a short biography and a photo that shows you or what you do can entice potential employers to want to learn more. Having the link right there makes it easy for them to find you and take a look at your full resume.
Find a website template that will allow you to create a page that is long and scrolling, and that lets you put things into different sections, referred to as an index. This is going to be used for your work history page, and you can really make it stand out by adding a variety of multimedia elements, such as photos or videos. Begin with your most recent work experience and work your way back. Don’t forget to mention volunteer work and other side projects you are working on.
Having a page where you list press, media or testimonials on your work are a necessary feature to ensure that you win people’s trust for your brand. Think of it as a cool digital way to list references and your biggest supporters!
As a professional trying to land your dream job, it is vital that your brand be built on integrity and a solid reputation. Therefore, it is key for the visitor to be able to easily locate accolades and what the media is saying about your work. (YOU CAN INCLUDE RECOMMENDATION FROM YOUR LINKEDIN)
Having a visible Contact page is key for visitors to be able to ask questions and express interest in collaborating, such as bringing you in for an interview at your dream company!
Videos provide a quick snapshot of who you are and what you do. In an age where video is key when it comes to digital, you should not miss out on the opportunity to include at least one on your Personal Site. For example, it could be a brief introduction video on who you are and what you do, a reel if you are an actor, or even a video of you giving a speech where you are speaking about your work.
An intro video is exactly what it sounds like, a short, direct, introductory video that tells the viewer everything they need to know about your experience, work history and services while also setting the tone for your brand and the rest of your content.
Incorporating an intro video into the layout of your website (especially your homepage) can be an effective way to getting your visitor's attention. Ultimately, this allows you to tell a story and increase conversions.
Make sure to incorporate your resume or portfolio in the format that best fits your industry. Whether laid out in standard resume format or through images, it’s a necessity to inform the visitor about your professional history. Displaying your portfolio in a thorough manner helps create a full picture for the recruiter on what you can bring to the table as a potential employee.
Through adding a blog that stays current, you are finding a way to retain inbound visitors, and provide updates on what’s new in your professional world. Plus, it’s a great opportunity to let your personality come through in your writing! Within this section, you can update visitors on events, new products, or services.
Placing social media buttons throughout in a visible place is very important in terms of building social network following. Make sure to place the buttons on each page to encourage visitors to follow you on social media.
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